Assignment #11- Idea Napkin No. 1

• I am currently serving on active duty in the United States Navy. My time in the military has led me to the discovery of my interest interest in business. Although my job as an acoustic operator does not directly relate to my business aspirations, many skills that I use day and and day out strengthen my abilities. My biggest business aspiration would be to have a positive impact on people's lives. I would get much satisfaction on making life even just a little bit easier for others, and that is how it would impact my life as well. 
• I am offering customers an opportunity to travel comfortably with their pets in the cabin of a commercial airline. I am also very passionate about animals, and I always struggle with leaving my fur babies behind. Potential customers would not have to go through the stress of leaving their pet behind. 
• I am offering this service to people who travel often but also have pets. Despite the occasion for travel, I believe that customers should have the option to bring their pets along. Pet-friendly hotels and venues already exists, so arrangements outside of the airline are easy to prepare. 
• Customers care because sometimes traveling can become a very stressful situation when pets are involved. If a customer chooses not to bring their pet along, then they have to find a means of boarding which could be very expensive. If flying is not an option, a person might be forced to drive long distances just to accommodate a pet. 
• My core competencies derive from convenience and comfort. Right now, airlines do not offer passengers the option to fly with your pet inside the cabin, with the exception of service animals. Instead, passengers must make the choice to have their pet fly in the cargo section with luggage. There has been many accidents with pets traveling on airlines which already make people not want to take the risk. 

I believe that these 5 elements go hand in hand with each other. This would be a very unique experience for customers, as nothing like this currently exists. That automatically sets me apart from competitors. In addition, pet-friendly establishments already exist and my business would help them grow as well. If people begin to travel with their pets, those businesses would see an increase in sales as well and would overall help the market. I do believe people would chose to use my service, as it helps alleviate some of the stress that comes along with traveling. If people are as passionate about their animals as I am, this business has great potential. I do believe I could make people's lives just a little better by offering this service.