My customer is a 35 year old, typical business man. He drives a Ford Explorer with 3rd row seating, so he has plenty of room for his family to fit comfortably. He is married with 2 kids and a golden retriever. He is a very big family man. His house is the house where everyone gathers for holidays and to hang out. My customer works a standard 9-5 job at the headquarters of a well-known company. When he is not working, he is spending time with his wife and kids. He doesn't watch much TV except at night time with the family. My customer travels once every 2 months for business meetings and conferences. During the summer, he would like to be able to bring his family along to desirable locations.
I, too, travel often for work. I enjoy spending time with family and friends. My dogs are also very important to me. I think that I designed this customer because it is a typical person that I usually see when traveling. Being in the military, I am surrounded by friends with family. Although I do not have a family of my own, I see how stressful it is to be away from them. That is why I can imagine how my customer's life is like at home. I think the common traits that I have with my customer is not a coincidence. I needed to have some key points in common in order to make my customer realistic with similar needs.
Salena,
ReplyDeleteYou painted such a detailed, realistic picture of your target customer! I felt like I was getting to know this person and what his life looks like. Your connection to his family life and his need to travel (as it relates to your life) made a lot of sense. I think this helps you empathize with your customers’ needs and desires.
You did such a great job you did on this entry!
Susan
Hey Salena,
ReplyDeleteI think you did a great job describing your customer avatar. I was able to get a clear visual of him and his lifestyle, and he sounds like a family-oriented man that would want to travel with his dog. The car size suggests that he brings the dog with him to places too. His job also sounds like it supports him well, and he would be able to afford the pet designated seats on an aircraft. Great job!
Salena,
ReplyDeleteI think you did a great job creating a custom avatar. Your avatar fits in pretty well with my segment too. He sounds like he would be one of the customers of a rental car business that might use my service. It's likely that travelling for work would require renting vehicles. I think it's awesome that you gave him a dog and a big family too. One of my friends has the exact family type too and always has friends over for holidays.