1. I am currently serving in the United States Navy as an aircrewman. Flying has become a big part of my life, and I have an aspiration to share that with experience with others. In addition, I have great social skills and a genuine desire to positively impact others. I enjoy working with people and I believe that I can use these skills often throughout my business.
2. I am offering customers an opportunity to travel with their pets on commercial airlines. It is often very stressful to put pets in the cargo section or find other arrangements and leave them behind altogether. My business would offer a convenient solution to this problem.
3. I am offering my service to pet owners who travel often. My customers would all dislike leaving their pets behind in their travels. They would all be looking for a convenient option to solve their problem.
4. My customers care because they are both dedicated to their pets and travel. Often times, people are required to travel for work. Leaving their pets and families behind can be very stressful. Customers who travel often would love to accommodate everyone that is important to them.
5. One of my core competencies would be excellent customer service. I would be able to provide this using a combination of my military background and social skills. My passion for aviation would set me apart from others. Also, the convenience of my service would make it very attractive to the market.
I do believe these elements all fit together. The overall experience of traveling depends on convenience and customer service. Just about everyone who has traveled on an airline has had a horrible experience, and they can tell you every detail about the story. The goal of good customer service and positive feedback is to have people remember and talk about how great their experience was. By defining these goals and who would use the service, it sets a high expectation of customer service.
I incorporated the following items from my last Idea Napkin-
1. Improving core competency. After receiving feedback, I decided to change my core competency to customer service. I do believe that this is the biggest factor that would affect the success of my business.
2. What makes me capable of delivering this service. In my previous post, I did not effectively communicate the experiences in my life that makes me capable of supporting this business. In this post, I mentioned my extensive career in aviation which could potentially set me apart from others. In addition, I mentioned my dedication to customer service. I think that the feedback I received allowed me to improve my post.
Salena,
ReplyDeleteYour idea napkin is very thorough. You did an effective job listening to previous feedback and incorporating that into the development of your thoughts and objectives in this second round. I think the customer service direction is a good one, and it has a lot to do with empathetically caring for people who care a lot about their beloved fur-families. I would think that your personal pet connection also equips you in this area.
Susan
Salena,
ReplyDeleteI like how you used your previous feedback to further expand on your opportunity. However, personally I'm still missing a element of the opportunity, how are you going to offer this opportunity to the customer? Will there be designated seating that you will ask for from commercial airlines, are you going to advocate that all airlines allow pets, or are you creating a new airline? I think once you determine specifically how you will deliver to the customers it will make idea napkins stronger.
Excellent improvements to your original post. I like how you detailed specifically what changes were made. I really like how you decided to change your core competancy. This is a big change but an important one. Overall, I see this business plan coming together even more.
ReplyDelete